Finding New Customers Is Not Always Easy

So what is new customers really all about? The following article includes some fascinating knowledge around new customers--info you can use, not just the old stuff they used to tell you.

Good times, bad times, business ups and downs. Profit gains and money loss in a merry-sales-go-round. Oh yeah! Finding new customers is not always simple, and you can suffer for it during those times when it's not.

You can keep putting out the deals in expensive advertising, but when that fails does that mean you go broke? Definitely not!

Not if you have already built up a customer base, and have provided those customers with acceptable service and good products. What you have built up by carrying out this is your company's number one asset.

Do you know how much that asset is worth? Do you know the lifetime value of your customers? That is how much a customer spends a year on average with you, times the number of years they stay a customer, times the number of customers you have.

It can add up to a lot, if you are doing things in the proper way.

Do you have marketing geared toward your present customers?
Do you take the trouble to discover out things they specifically and generally like and dislike? Do you ask what you might do to serve them better? Do you publicize a solid guarantee and honor it?

With the right customer service you can maintain your customers for LIFE!

Find out information about your customers. Keep a register of their names and addresses so you can keep in constant communication with them by sending a heads-up on deals, new stock, and anything that would make them feel special. Postcards are perfect for doing that. Even get their month and day of birth so you can send them birthday cards giving them their own special discount on anything they want.

Give away things to your customers. Make promotional items freely available like pens, pencils, pocket planners, calendars, calculators, key-chains, mugs, you name it. All those things will have your business name, address, and phone number on them. Sending something like that to them in the mail would even give it more value in your customer's eyes. The more useful the item, the more you will be in the customers sight and mind. That is a good thing!

If you have a clothing store, get to know your customer's sizes. As soon as they walk in the door, greet them by name and say you have saved something for them that you know will look great on them. Then pick the newest most expensive piece of clothing to show them. Say that they simply must try it on, and while they will be in the changing room anyway, fix them up with everything to go with it for trying on as well. You will collect sales for more items once they see how good they look in them. Throw them over the edge by giving them a break in price if they get the entire outfit with accessories.

If you do not have a clothing store, find a way to get samples of what you do have to your customers that they can try. Get them to use something on a trial basis. Once you do that, their ownership of it is practically assured! Once someone is in possession of something, giving it up creates the painful emotion of loss.