A happy customer is a loyal customer. Loyalty comes by your customers knowing you care about them, are actively educating them in the things they are interested in, and knowing you will continuously be able to meet their needs in the best way for them.

The customer is always right in that they know what they want. You are always on top of it by presenting what you have as not only something they want, but something they've got to have. And not just something they themselves got to have. Maybe they have a husband, wife, or children. Compel your customer to treat the family too.

Here is something to jump on. Perhaps your customer is a business owner. Get that person to send the customers for their business over to your business. Beyond word of mouth referral, they can do that by giving coupons good for things in your store, or maybe you can get permission to put a raffle box in their store that gives prizes given by your store. You can either pay them to do it or return the favor. There can be many ways to help each other in cooperation, even paying each other commissions, and also bundling your two company's products and services together at favorable prices for customers. You will find that such arrangements, called Joint Venture Partnering, can be very lucrative as it quickly builds your customer base.

It pays to know your customer, and to know how to supplement and expand your products and services with things like go-along additions, deluxe automatic maintenance service, special package deals, premium upgrades, complimentary products, etc. Think of anything you can.

Give your customer something to put in their purse or wallet, something that equals money to them. A discount card that gives discounts on purchases, or a buyers card that gives rewards after a determined amount of purchases accumulated from multiple visits are two examples. The surest way to get your customer to spend more with you is getting them a charge card. Your own store credit card in your customer's possession is guaranteed to spike sales.

You will have a solid relationship with the customers you have already gotten, and through that relationship, your business will evolve!