With products, they offer branding/customizing of their reports and ebooks so that others can easily pass it on, by either selling or giving it away for free.

BUT...in order for a viral product to spread all throughout the Internet at warp speed, it has to have a high-perceived value - it has to appear extremely valuable!

From the very first step of offering your viral product through your website, you must make sure that your readers understand the high value that it offers... the importance of them reading and acting on it right now! Not tomorrow or next week.

Firstly, your sales page, email (and even the contents inside the product) has to sell hard and stress on the powerful benefits of that product...even if you're offering the product for free! Otherwise, most people who download your product will never read it. And your viral system will come to a grinding halt. They have to read it and get excited about passing it on.

Secondly, your content actually has to be powerful and unique! If it's not, most people won't download or request for it. Out of those who do, most will not do anything with it.

Thirdly, the key to getting your viral ebook spread all over the Internet is to make it easy for others to distribute it! And this is where most marketers fall short.

They assume that their distributors are all 'expert marketers.' They don't provide instructions on branding the viral reports/ebooks, they don't show them how to upload the report to their sites, or how to market the report/ebook to others, and they don't offer help to get them set up.

As a result, only one or two people (out of every 100 that download your viral report) are able to spread your report out to the world. The rest either can't figure out how to brand it, or just don't know how to pass it on to others.